At the height of the Swine Flu epidemic media frenzy, veteran NYC nightclub promoter and DJ, Denny Le Nimh, launched a new weekly party called GERMS.
To launch the night, a provocative, graphic (and extremely loud) brand identity for the event was developed, merging the language of quarantine stickers, police tape, caution stripes, pharmacuticals, gas masks, with retro-rave iconography.
During the events, 90s-inspired 'low-res video' nightclub projections, gobos, stickers, stencils and posters repeated the apocalyptic PSA language and disorienting op-art and graphic patterns urging party-goers on.
