Illuminarium:
Georgia O'Keeffe
One Hundred Flowers

The third show for Illuminarium Expereinces, we created an artisitc spectacle that enveloped visitors in the colors, tectures and beauty of georgia O'Keeffe's floral master pieces. An immersive art experience created from Calloway's published collection and high-quality scans of one hundred of her flower paintings.

➔ Immersive Experience
➔ Motion Design & Direction

Visitors were completely enveloped in the colors, textures and forms of O'Keeffe's floral canvases —  all set to a specially curreted and spatially-mixed soundtrack of songs by female artists who were trailblazers of ther own.

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Creative Development & Design

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The content of the show was organized through color — with the visual joureny moving through various palletes and color-stories drawn from O'keeffe's paintings.

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Before moving into full animation, a series of collages, styleframes and storyboards were created to define and test the immersive qualities and textures when projected at scale.

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Show Branding & Promotion

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