As the inaugural experience for Illuminarium's first venue in Atlanta — this immersive show transported visitors to the beautiful wilderness of Central Africa.
From the Mara Mara plains at sunrise to the savanas of the Serengeti in Tanzania — bringing them face-to-face with magnicifent creatures and giving them the ultimate safari encounter.
➔ Immersive Experience
➔ Creative Direction / Story Direction
➔ Show Packaging & Branding