M1 Brand Launch Trailer
Concept Sketches & Storyboards
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Logo / Brand System Exploration:
'Generative Sound Objects'
A generative / responsive identity system where graphs of circular sound waves functioned as the symbol and brand mark.
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The system is designed to transform dynamically in response to audio input.
The logoform itself will take on the sonic character of the particular project or virtual environment it is placed within.
An audio mnenoic / thematic sound loop (based on a master brand audio motif) will be created for each VR project that will be used as the source audio generating the 3-dimensional sound shape logo.
Logo / Brand System Exploration:
'Audio Origami'
An origami-inspired logomark and graphic system based on diagrams of sound reflections within a physical space.
The ever-changing geometric shape that transforms from a primitive representation of stereo sound as two perfect triangles that echos, reveberates and folds into a M logomark.
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