To answer a brief to promote their East Hampton store during the busy Summer beach season, my team took over the unused second floor of the store and created a fun Summertime pop-up fashion event for the brand — Inviting locals and tourists alike in for a celebrity-hosted bingo game full of ironic and iconic American pop culture trivia fun and a custom-branded Van Leeuwen icecream truck parked right inside the store.
For the East Hampton pop-up shop event, I designed and oversaw the creation of a bold graphic identity system, promotional posters, printed materials, limited edition t-shirts, and instore graphics..
