As a promotion during Art Basel for the Tommy Hilfiger Miami South Beach Store, we created a series of unique custom T-shirt screen printing events and exclusive products.
Each day we released a new series of T-shirt designs featuring Miami Art Week 'art speak' jargon and humor as well as Miami 'locals only'-themed designs specifically for the Art crowd taking a winter beach break.
In spririt of Art week in Miami, we staffed the event wth local art students and with proceeds from the event benefitting the XXX.
The T-shirts were all screen-printed by hand in the ink colors and on the tommy apparel requested by visitors on site.
I concepted and design directed the creation of a bright and bold graphic Identity, posters, printed materials, and instore graphics for the pop-up shop events, as well as countless unique T-shirt screen designs and concepts.
